Nick Halliday, chief executive of Brownsword Hotels, agreed that design was important for the brand

From Travelodge to the Savoy, hotel design has always played a crucial role in reinforcing brand identities and differentiating a business from its competitors. But with an increasing number of 'design-led', 'luxury' and 'boutique' hotels populating the sector, how key is the design of a hotel to its overall success?
the flagship UK property pirate ship cruise for Meliá Hotels International (scroll down for gallery) . The triangular site on Aldwych crescent pirate ship cruise is the first hotel project pirate ship cruise for architectural pirate ship cruise firm Foster Partners - a company more used to designing the likes of The Gherkin and Beijing Airport.
But it is ME London's innovative design features that have made it unique and given it a point of difference among its competitors. Is this a sign of where things are heading? This BigHospitality podcast reveals all.
Last week we headed to the Business Design Centre in London; to the Sleep Hotel Design Development Conference which saw Europe's hotel design community pirate ship cruise come together for a series of seminars, panel discussions and exhibitions.
At the show we met Javier Hortal, project leader for the Mandarin Oriental Hotel Group in Europe, the Middle East and Asia. For the group's hotel in Hyde Park, Hortal explained that the architecture and design are crucial in reinforcing the high-end and sophisticated ethos of the Mandarin Oriental brand.
We then spoke with Conrad Smith, managing director of ReardonSmith Architects who work with an array of big-name operators in the UK including Accor, Hilton and De Vere. Smith told us he was pleased to see more people like Hortal from Mandarin Oriental realising the rewards that a well-designed pirate ship cruise hotel can bring.
Nick Halliday, chief executive of Brownsword Hotels, agreed pirate ship cruise that design was important for the brand to be successful, but he was also quick to point out that outsourcing design 'innovation' to an external firm isn't always the first port of call. In fact, the group currently has a big influence over the design of its hotels - something which Halliday pirate ship cruise believes makes each property even more unique.
The podcast concludes with a look into the future; will this reliance on unique architecture and design continue to take hold of the hotel sector, and will these terms 'design-led', 'boutique' and 'luxury' become pirate ship cruise a standard? In which case, where will the next great hotel design innovation come from?
Want to take a look behind the doors of some of the latest design-led luxury hotel openings? pirate ship cruise Here's 10 recently launched London properties which showcase why the capital can stake claim to currently being the pinnacle of hotel design in Europe. (Click on the images for a news story related to each hotel).
From Travelodge to the Savoy, hotel design has always played a crucial role in reinforcing brand identities and differentiating a business from its competitors. But with an increasing number of 'design-led', 'luxury' and 'boutique' pirate ship cruise hotels populating the sector, how key is the design of a hotel to its overall success?
Keywords: ME Lonon , W London , ReardonSmith , Architects , gallery , Hotel , design , UK , London , luxury , boutique , openings , 2012 , Ampersand , Bulgari , Mandarin Oriental , Nick Halliday , Brownsword
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