The Hotel Chain will be placing nearly $40,000 worth of diamonds under pillows for its diamond campaign starting October 1. The campaign will be done exclusively in Europe and Holiday Inn parent's company IHG had arranged travel agents uk digital and mobile clues for customers as to where the diamonds are located.
Mike Greenup, vice president marketing Europe, IHG, said to ITCM Magazine , "Since travel agents uk opening our first hotel in Memphis in 1952 we're incredibly proud to have provided 60 years of great service around the world. Hiding diamonds in Holiday Inn hotels is an innovative way to celebrate our anniversary and give something back to our guests. It will be a big surprise for one lucky person in the UK when they check into their bedroom travel agents uk and find the rock sitting under their pillow!"
Since their first opening in Memphis, the hotel chain has grown to 3,375 hotels globally with different brands including travel agents uk the Holiday Inn, Holday travel agents uk Inn Resorts, Holiday Inn Express and Holiday Inn Club Vacations.
Holiday Inn was the first hotel room to introduce TVs in hotel room and telephones. It was also the first hotel chain to allow kids to stay and eat for free as well as the first to do online bookings.
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