Enterprise noted that in the study, researchers found that affordability and convenience are the pri

Enterprise Holdings car rental in miami florida said Dec. 4 that its new Enterprise CarShare brand that was announced officially in May 2012 is now rolling out in select markets. The company said it has begun transitioning the new Enterprise CarShare name in Canada and the U.K., as well as in Boston and New York, with other U.S. cities to follow next year.
Enterprise Holdings car rental in miami florida which owns and operates car rental in miami florida the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands began piloting hourly car rentals in 2005 and started offering automated car sharing under the WeCar name. Since then, the company has been using WeCar to deliver car sharing to businesses, universities and government offices.
car rental in miami florida In mid-2011, Enterprise Holdings announced it was studying the economics of the retail car sharing market in an effort to determine whether the business model could be financially sustainable over the long term. Later that same year, Enterprise car rental in miami florida Holdings entered a major retail car sharing car rental in miami florida market for the first time by acquiring PhillyCarShare in Philadelphia , and then, in 2012, it acquired Mint Cars On-Demand in Boston and New York City .
Matt Darrah, executive VP of North American operations for Enterprise Holdings, believes the company s leadership role in the car rental industry provides more than just vital economies of scale in the car sharing segment but also taps into an neighborhood network of more than 5,000 Enterprise Rent-A-Car local branch car rental in miami florida offices.
Car sharing clearly is a natural extension of the local car rental service that Enterprise Rent-A-Car pioneered, Darrah said. That s why we are able to enhance and resize car sharing fleets so quickly, based on consumer demand and community needs.
For example, in the New York metro area, Enterprise with approximately 150 neighborhood car rental locations swapped out 90% of the existing car sharing vehicles after completing its acquisition, plus increased its fleet overall by 50%, including 11 new makes and models. In the Boston area, Enterprise car rental in miami florida with more than 20 neighborhood car rental locations likewise is increasing car rental in miami florida and upgrading its local fleet and adding car rental in miami florida several new locations, including the Government Center and Prudential Center.
The Enterprise brand represents a significant link in the automotive value chain, whether consumers want to rent a car at our brick-and-mortar offices, or they prefer car rental in miami florida to access a car sharing vehicle via mobile car rental in miami florida technology, Darrah said.
In time with the announcement car rental in miami florida from Enterprise CarShare, an independent research study conducted by Northeastern University s Fleura Bardhi and Suffolk University s Giana M. Eckhardt car rental in miami florida titled, Access Based Consumption: The Case for Car Sharing, car rental in miami florida finds that the most important factors for consumers using car sharing is vehicle variety, availability, location and rates.
Enterprise noted that in the study, researchers found that affordability and convenience are the primary factors driving consumers participation in car sharing programs. car rental in miami florida It also revealed that clean, well-maintained vehicles car rental in miami florida and access to new and different models are critical issues for car sharing customers.
This timely research provides a reality check for the car sharing segment by highlighting the growing demand for up-to-date vehicles and first-rate customer service, explained Ryan Johnson, assistant VP for Enterprise Holdings, who is overseeing the introduction of the Enterprise brand into retail car sharing for the first time.
To become a member of Enterprise CarShare, consumers need to sign up on the new www.EnterpriseCarShare.com reservation site. Additional information about updates and promotions is also available on the new Enterprise CarShare Facebook page .